Romanian PR Award 2025: Care sunt campaniile nominalizate

29 octombrie 2025 Revista Cariere

Juriul Romanian PR Award anunță nominalizările și diplomele de excelență la cea de-a XXIII-a ediție a competiției. Gala va avea loc la JW Marriott, în 19 noiembrie.

„Proiectele nominalizate se detașează prin rigoare, creativitate și impact, consideră membrii juriului. Ediția din acest an s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din 22 de țări”, spun organizatorii.

Corporate Communication

Kaufland Romania & Moldova & Minio: AiUnJob
McDonald's & The M Works: Grant my passion
Orange & MSL The Practice, Zaga Brand: re:connect Palatul Telefoanelor
Pluxee Romania & Rogalski Damaschin: Moving the world of work forward
Provident & GMP&U: The Invisibles
Raiffeisen Bank & InnovX: MoonshotX by Raiffeisen Bank
Ursus Breweries & SmartPoint; About Alcohol

Brand PR - Existing products and services

Allianz-Țiriac & Publicis Relations, Digitas: Close to you even when I'm not with you
Avon Cosmetics Romania & Oxygen Communications: Avon UItra Lipstick
BCR Pensii & Publicis Relations, Digitas: Get ready with me to... retire
ING Bank & Saatchi & Saatchi, MSL The Practice: Scam Donuts
LIDL & GOLIN: The Map of Local Freshness
MEDLIFE & GOLIN: Escape (from the past) Room
Storia (OLX Group) & MSL The Practice, Digitas, Publicis, Starcom: The Perfect Neighborhood

Brand PR - New products and services

FactoryLab & Raiffeisen Bank & Antrepriza Creativă: The smallest showroom in the World
Freshful by eMAG & SmartPoint: Verde cu Freshful
JKC Restaurants & Minio: Wendy's: Feed the Hype!
KFC & GOLIN: Every Shawarma Needs a Curb
Nivea & SHOW *the agency: LAYER IT. LOVE IT.
P&G (Procter & Gamble Romania) & GRF+: Pantene Hair Insurance
Samsung Romania & GRF+: Galaxy Z Fold7 & Flip7 launch - Unfolding the Ultra @Beach, Please

Crisis Management, Risks and Opportunities

BCR & GRF+: Watermelon Summer Hit
LIDL & GOLIN: LIDL Freshmarket
Provident & GMP&U: #NoSurprises

Digital PR & AI

BRD & GOLIN: The Original Superstars
Crodino & SHOW *the agency, OMD: Cancel people pleasing
Enroush & Line Agency: Enroush X Line "Spune-i pe nume"
ING Bank & Saatchi & Saatchi, MSL The Practice: Scam Donuts
Novakid România & Sag Media Communications: Creative Schools Competition
Prof. dr. Peltecu Gheorghe & Diana Pearsică: Esteem, Not Stigma
Storia (OLX Group) & MSL The Practice, Digitas, Publicis, Starcom: The Perfect Neighborhood

Social Media

Artexim & Conan PR: Celebrations
Avon Cosmetics Romania & Oxygen Communications: Avon UItra Lipstick
BCR Pensii & Publicis Relations, Digitas: Get ready with me to... retire
Fundația Vodafone & Vodafone & OXYGEN: Conversations about consent "One NO is enough!”
MEDLIFE & GOLIN: Escape (from the past) Room
Ogilvy Romania: Fans are the new influencers
P&G & GRF+: Pampers 1000 days

Internal communication

Booking Holdings Romania & GRF+, MAD About Digital: #ExcellenceIsNeverOrdinary
Lidl Romania & GMP&U: Lidl Surprizes
Nagarro: Balance - a holistic approach to wellbeing
Orange & GRF+: Via Transilvanica in one day
Orange & MSL The Practice, Zaga Brand: re:connect Palatul Telefoanelor
PENNY & MSL The Practice, Publicis Events: PENNY - Human to human Caravan
Raiffeisen Bank Romania & Highlight PR: AI Wizards

Employer Branding

Coca-Cola Hellenic Bottling Company & Minio: Work your Magic!
Orange & GRF+: Via Transilvanica in one day
Peek & Cloppenburg Romania & Catalyst Solutions: From Zero to Impact - Building the Peek & Cloppenburg Employer Brand
Provident & GMP&U: The Most Important Role
Universitatea Politehnică din Timișoara: Tech Talks by UPT
Ursus Breweries & SmartPoint: Brew Your Story

Inclusive Communication & Diversity Management

Asociația Dăruiește Fericire: Brave Voices
Canon Romania & Purpose Communication: World Unseen
Ford Otosan Romania: Jobs 4 All
Kaufland Romania & The M Works: Kaufland A.C.C.E.S.
LEGO & GOLIN: She built that
NIVEA & SHOW *the agency, Highlight PR: BE PROUD. BE BOLD. BE YOU.
Provident & GMP&U: The Most Important Role

Sustainability & ESG

BCR & GRF+: ZBOR - Romania's largest youth ecosistem
Freshful by eMAG & SmartPoint: Verde cu Freshful
Asociația ENVIRON: Comunidar
Automobile Dacia & Republika, OMD, Remote Marketing, 321Sport: The first step matters
Orange & GRF+: For good connections
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
Hellas Direct & Conan PR, FRIENDS TBWA: Safe Roads project

Environmental communication

Asociația Capace Cu Suflet: Adopt a Daring Heart
Asociația ENVIRON: Comunidar
Asociația Parcul Natural București: A campaign to promote a new plan for nature protection in Bucharest
Coca-Cola Romania & The M Works: Gârla Mare - Ripples of Change
EFdeN: Sustainability 2.0
Foundation Conservation Carpathia & SmartPoint: Memorable encounters in Munții Făgăraș
Freshful by eMAG & SmartPoint: Verde cu Freshful
Orange & GRF+: Via Transilvanica in one day

Media Relations & Influencer Relations

A.R.T. Fusion Association - Papercuts Platform & The Public Advisors: Horror Vacui
BRD - Groupe Société Générale & MATCHPLAN: BRD Locker Room
LIDL & GOLIN: LIDL Freshmarket
Netflix & MSL The Practice: Griselda
Provident & GMP&U: The Invisibles
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
UN Women Moldova & Unbox Communication: Do you see me? Believe me. Stand by me.

Public Affairs, Advocacy, Lobby

Asociația SOS Infertilitatea & Declic: Regaining the Funding for the Romanian National In Vitro Fertilization Program
Enroush & Line Agency: Enroush X Line "Spune-i pe nume"
Fundația Progress Bistrița: Keep Libraries Open
Organizația Salvați Copiii & GOLIN: Let's Play Fair!

NGOs

Asociația KinetoBebe: #StaiDrept - The Program for the Prevention of Vicious Postural Attitudes in Primary Schools
Fundația pentru Dezvoltarea Societății Civile (FDSC) & Crafters, Moosai: I'm Well, I'm OK
Fundația Inovații Sociale Regina Maria & Up Romania & Mantia, Mercury360: The Table of Patience
Hope and Homes for Children: Home Ambassador. When we build a home, we shape a child’s future
Organizația Salvați Copiii & Global Records: Lullaby for Polizu
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
Organizația Salvați Copiii & GOLIN: Paid Hugs

Communication in the public sector

Artexim & Conan PR: Celebrations - Enescu Festival
BCR & GRF+: ZBOR - Romania's largest youth ecosistem
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
StatComm Republica Moldova & Agentia PAROLE: Hora of Deeds
UN Women Moldova & Unbox Communication: Do you see me? Believe me. Stand by me.
Universitatea Politehnică din Timișoara: Tech Talks by UPT

Communication in financial sector

Allianz-Țiriac & Publicis Relations, Digitas: Close to you even when I'm not with you
BCR & GRF+, Cult Market Research: The most important conversation is also about money
BCR & GRF+: Watermelon Summer Hit
Federația Părinților - ProEdu & V+O Communication: Moneymetrics class with ING
ING Bank & Saatchi & Saatchi, MSL The Practice: Scam Donuts

Communication in medical sector

Asociația KinetoBebe: #StaiDrept - The Program for the Prevention of Vicious Postural MEDLIFE & GOLIN: Escape (from the past) Room
MSD & GRF+, The Circle Agency: Lung Care
Organizația Salvați Copiii & Global Records: Lullaby for Polizu
Organizația Salvați Copiii & GOLIN: Paid Hugs

Tech PR & Communication of innovation

Banca Națională a Moldovei & HB MEDIA: A thousand reasons to try MIA
Orange & GRF+: For good connections
Samsung Romania & GRF+: S25 series launch - My Best dAI (Y)
Storia (OLX Group) & MSL The Practice, Digitas, Publicis, Starcom: The Perfect Neighborhood
Universitatea Politehnică din Timișoara: Tech Talks by UPT
Vodafone & OXYGEN: The Mountain's Voice

Culture, Art

A.R.T. Fusion Association - Papercuts Platform & The Public Advisors: Horror Vacui
Artexim & Conan PR: Celebrations - Enescu Festival
BRD & GOLIN: The Original Superstars
Centrul Cultural PLAI: We jazz together
Orange & MSL The Practice, Zaga Brand: re:connect Palatul Telefoanelor
Samsung Romania & GRF PLUS: S25 series launch - My Best dAI (Y)
Vellant: Women Authors Hotline

Fashion & Lifestyle

dm & GRF+: Find Your Beauty
Enroush & Line Agency: Enroush X Line "Spune-i pe nume"
GODMOTHER: Refashion – un upcycling project
KFC & GOLIN: Every Shawarma Needs a Curb
Procter & Gamble Romania & MSL The Practice, Leo Bucharest: Old Spice Epic Legend
SONY & SmartPoint: SONY x ESHTE: for the music, for the future

Sport & Entertainment

BRD - Groupe Société Générale & MATCHPLAN: BRD Locker Room
Federația Română de Fotbal & MATCHPLAN & GRF+: The Shirt That Makes Us Stand Out
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
Tuborg & WEFFLERMARK: This St. Patrick's Day, celebrate #TheIrishWay with Guinness
Wild Hills & Bolder Branding: Formula 1tm - The Creators: Wild Hills x RebelDot x Red Bull x Visa x Untold

Budget-, Creativity+

Asociația Română a Băncilor & GOLIN: Don't give spoilers about your personal data
EFdeN: Sustainability 2.0
Fundația Inovații Sociale Regina Maria & Up Romania & Mantia, Mercury360: The Table of Patience
Organizația Salvați Copiii & GOLIN: Let's Play Fair!
Organizația Salvați Copiii & GOLIN: Paid Hugs

Finaliștii diplomelor de excelență

PR In-House Team of the Year

Raiffeisen Bank

Small Consultancy of the Year

SHOW *the agency

Events & Experimential Marketing

FactoryLab & Raiffeisen Bank & Antrepriza Creativă: The smallest showroom in the World
Heineken & Tribal Worldwide Romania & Dentsu: LIVE BIRRA MORETTI
Oficiul Național al Viei și Vinului (ONVV) & Seven Media: Our Wine is conquering the world

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