In difficult times it is essential that managers play their role in the fight for survival and in good times it is managers who hold the key to keeping ahead of the competition.  I make this statement with such absolute certainty in the belief that that striving for a technological or procedural advantage may only secure a relatively short term success for an organisation.  In the current world of fast and global communication if an organisation devises a new way of doing things that achieves good results the eyes of the world will be on you and others will soon emulate your approach