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    • Neuromarketing is Opening Up the Customers’ Black Box

      There is a dark secret in the world of marketing. A secret that marketing professionals actually learn during their first years of formal marketing education and then burry so deep that they forget that it exists at all. A secret so important that is mostly responsible for huge amounts of money being wasted in useless advertising campaigns and other poorly executed marketing activities. A secret we can no longer accept, no longer keep buried. Its name is The Black Box. And fortunately it is not so black anymore because of neuromarketing.

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